It is not uncommon for a client website to be part of a larger group of affiliates, nor is it uncommon for one client to have many sites. To enable these clients to fully leverage our search technology across an entire network, Planet Discover has developed a cost-effective and time saving multiple-site search implementation known as Network Search.

At the heart of Network Search is our Integrated Search platform. As with Local Search, our client's needs dictate which core technologies from our modular Integrated Search system are implemented to create a single set of hosted databases and technologies that deliver results to users from any number of affiliate sites. Network Search gives clients the advantage of robust search on multiple sites without the cost of multiple implementations.

Site Branded: Each site within the network has a search input field that is fully integrated into its site design. Network Search platform recognizes from which site the search originated, and displays the header and footer of that site on your result page.

Network Branded: Each site within the network has an affiliate search box that bears the branding of the network. This approach works well for smaller sites that benefit from their association with a larger network. Result pages display the branding of the network's anchor site - such as Tucson.com for the Arizona Newspapers network - to reinforce the network brand.

Result Relevance Tactics: In order to ensure each site within the network delivers content relevant to its local area, Network Search uses two methods. The first method utilizes user registration data. Our system can be set up to recognize specific data such as the user's zip code and return results deemed relevant to that user's area. The second method works without requiring user registration data. Instead it recognizes the site from which the search originated. Each site has a predefined local region allowing results from that region to be returned with higher relevance.

What are the advantages for advertisers?
Network Search offers local businesses a compelling and unique opportunity to extend their reach to other markets. With the platform's Ad System component, advertisers can create, edit, and submit advertisements with the option of having them distributed on one site, a group of sites, or across your entire network. Network Search has the ability to increase advertiser exposure manifold, which in turn increases the value proposition for advertising on your site.

Benefits of Network Search:
• Cost effective solution for launching search across multiple sites
• Framework for future site services and enhancements
• Network co-branding opportunities bring credibility to smaller affiliates
• Increased consumer exposure to and awareness of network
• Ad exposure for local businesses extended to additional markets
• Additional ad revenue as a result of increased value proposition
• Strengthened positioning as a source for complete local information