Ad System, a core technology component of our Integrated Search platform, also can be implemented as a stand-alone application. This approach provides clients who have existing keyword search functionality a way to generate revenue through keyword-based advertising while offering their advertisers an easy-to-use application for creating, editing, and submitting their ads online. Here's how it works:

Ad System ties into your existing search functionality with minimal programming - a few lines of code to deliver your user's search terms to our system, another few lines of code to receive relevant ads from our system, and slight design revision to designate where ads will display on your result page. There is no redevelopment required of your search functionality.

By delivering keyword-based ads alongside your search results, Ad System exposes advertisers to a highly targeted audience at that critical moment when buying decisions are being made. It gives you - our Ad System client - a meaningful way to tap into the billions of dollars businesses invest in online advertising each year.

How are ads entered into Ad System?
Whether rep-sold or self-provisioned by advertisers, ads are entered into Ad System through our online admin system. A link to the system is provided on your site, and with just a few easy steps your sales staff or advertisers can create and edit ads, assign keywords, select billing options, and submit ads for approval. Additionally, Planet Discover provides in depth Ad System training for your sales force to give you immediate ROI.

Are reports available?
Yes. Ad System offers a range of reports that track user search habits on your site. Through our online admin system clients have access to a variety of real-time reports including top search terms entered, top ad keywords, how many times an ad displays, clicks per ad, and more. Advertisers also have access to reports specific to their ads. Armed with these reports, your sales staff and advertisers can work together to develop an optimal strategy for search advertising.

Benefits of Ad System:
• Revenue opportunity for sites with existing search platforms
• Minimal programming and result page redesign required
• Increased exposure for advertisers
• Rep-sold or self-provisioned ads created and submitted online
• In depth Ad System training for your sales force
• Valuable reports to optimize advertising efforts