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PD in the News

FOR IMMEDIATE RELEASE

Contact:
Stacey Jones, Marketing Communications Manager
Planet Discover
(319) 261-1116
stacey@planetdiscover.com

Planet Discover Elevates Local Search with New Integrated Search Technology

Covington, KY. March 18, 2005 - Planet Discover today introduced its latest innovation in local search and advertising technology for publishers, Integrated Search. This first of its kind local search platform enables publishers to fully leverage their existing online content by delivering relevant results from multiple sources, integrated in a single search result set.

Using a combination of indexing, data feeds, and proprietary Results Plug-In technology, Integrated Search compiles relevant results from news, display ads, classifieds, cars, real estate and job markets, business and community information, directory listings, and more. Results Plug-In technology also enables publishers to deliver results from other search engines without requiring extensive programming or site overhaul. Integrated Search is the only platform to deliver such a wide array of content to users through a single search box and a single result page.

“Integrated Search delivers. It leverages what publishers are best known for - their local news, editorial and advertising content – and supplements that with business and community listings and indexed local content. It delivers comprehensive results for users and effective advertising opportunities for advertisers. This adds up to a winning local search strategy,” said Terry Millard, President of Planet Discover.

The McClatchy Company (NYSE: MNI) was first to launch Integrated Search with Minneapolis (MN) Star Tribune’s online shopping portal (www.startribune.com/shopping). Here Integrated Search enabled StarTribune.com to leverage their classifieds, Cars.com, real estate listings, display advertisements, news articles and directory listings to deliver integrated search results to online users.

“As more local merchants integrate search into their advertising plans, our web sites stand ready with a compelling advertising solution that delivers results and provides consumers with relevant local information in an easy to use and recognizable search format,” said Christian A. Hendricks, Vice President of Interactive Media for McClatchy. 

Planet Discover has partnered with McClatchy to offer local search in several markets, including Fresno, Raleigh (NC), Tacoma, and Tri-Cities (WA).

About Planet Discover
Planet Discover provides optimal local search solutions to suit any client’s needs. Our platform is designed to deliver multiple types of relevant local search results, quickly and reliably, giving users the depth of content they expect, and helping publishers leverage their assets while building profitable revenue streams.