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PD in the News

FOR IMMEDIATE RELEASE

Contact:
Stacey Jones, Marketing Communications Manager
Planet Discover
(319) 261-1116
stacey@planetdiscover.com

WickedLocalSearch.com gives consumers convenient access to more local information than ever before

Boston, MA & COVINGTON, KY, (March 14, 2006) – Enterprise NewsMedia, publishers of SouthOfBoston.com will expand its web presence with launch of its Wicked Local ^TM website network. The initial launch will pack a powerful new local search feature set powered by Planet Discover, provider of online search and advertising technology. Implementation of WickedLocalSearch.com and its integrated search product will mark the development of an important new consumer brand in the greater Boston market place.

Planet Discover's integrated search technology helps make Wicked Local one of the premier local news and community information portals in the region. The search aggregates results relevant to a user's keyword search by combining news, classifieds, real estate, jobs, products and services, cars, newspaper ad content from the publisher's three newspapers into one search results page. Under the Wicked Local^TM brand Planet Discover will aggregate content from a number of local news, classifieds, automotive, Yellow Page business directories, and community sites. All of this content can be searched and filtered multiple ways on WickedLocalSearch.com, providing the user an efficient search experience resulting in extremely relevant results.

"We placed a large amount of confidence in Planet Discover's ability to deliver on our proposed search platform – our expectations have been exceeded - the flexibility of their tools allows us to create new search products for our market. Said Bob Kempf, vice president of interactive media South of Boston Media Group. Our new Wicked Local brand is a significant undertaking and an integral part of our overall audience development and revenue strategy over the next two years – Planet Discover's technology and expertise has helped realize our vision."

"Watching our partners ideas and vision unfold to become tangible has been very exciting for Planet Discover. The Enterprise NewsMedia team brings significant experience to online publishing, their interest in creating a community-utility site blending journalism and user published content along side commercial content will position them front of mind with consumers in the greater Boston market – bringing repeat user traffic and advertisers." Said Vance Gorke, vice president of business development for Planet Discover.

About Planet Discover
Planet Discover's integrated local search solutions provide publishers with the versatility, flexibility, and scalability needed to deliver robust local search results from multiple content sources. Our platform is designed to deliver those results quickly and reliably to ensure the highest standard of performance and optimal user experience. Our technology gives users the depth of content they expect from publishers. It enables publishers to leverage their assets while building profitable revenue streams and strengthening their position as the best source for local information. Learn more at www.planetdiscover.com.

About Enterprise News Media
Enterprise NewsMedia, the leading local media company in the south of Boston region, publishes two daily newspapers, the Patriot Ledger and the Enterprise, 25 community newspapers, as well as South of Boston.com. Wicked Local is the most recent venture of this rapidly growing company. Enterprise NewsMedia's Memorial Press Group recently expanded the weekly and bi-weekly community newspaper portfolio, after acquiring 12 Associated and Independent newspapers earlier this month.