Local Directory
Planet Discover Local Directory provides a unique alternative to local implementations of national directory platforms. The Planet Discover software platform – Search Publisher – allows publishers to configure Local Directory to meet their specific needs. With Local Directory, promotional partners can designate featured and popular business categories they want to emphasize in their area. Category or vertical market landing pages allow publishers to focus business listing sales for featured and popular categories in their area. Search Publisher also provides the flexibility to offer two distinct display options for business profile pages – tabbed and non–tabbed.
Media Partner Benefits
- Ability to customize Local Directory to meet your specific needs
- Immediate incremental online revenue when you start selling enhanced business listings
- Integrated administrative platform to manage the effectiveness of your Local Directory implementation
Benefits for Advertisers
- Business listings are optimized for placement in major search engines
- Profile pages augment an existing Website or serve as a Website for businesses that don't have one
- Enhanced business listings receive preferred placement in search results
- Unlike most online business directories, Local Directory allows business owners to highlight products and services they offer and update the information instantly
- Videos are included for enhanced business listings allowing business owners to leverage one of the fastest online advertising trends
- A robust dashboard including analytics to manage business listing content and track business listing performance
Engaging Consumer Experience
- Organically created consumer reviews by local users foster trust in the business recommendations found in Local Directory
- An emphasis on coupons in Local Directory makes it easy for consumers to find deals for local businesses
- Easily share business listing information through ShareThisTM
