Recent studies indicate consumers are going to more effort to find online coupons and deals before making a purchase. In fact, comScore reports that online searches that include the keyword “coupon” increased 161% to 19.9 million in December 2008 compared to the same period in 2007. Additional studies indicate that online coupons and deals are more effective than print coupons for encouraging consumers to visit a business.1
Coupons available through the Planet Discover advertising system allow local advertisers to take advantage of this growing trend. Planet Discover coupons can be offered as a stand-alone advertising solution or bundled with other advertising products such as enhanced business listings. Either way, coupons are searchable allowing businesses to target local consumers at the exact moment they are making purchase decisions.
Recordonline.com, the Planet Discover media partner in Middletown, NY is providing additional exposure for their advertisers by displaying local deals on their home page (http://www.recordonline.com/). With prominent placement above the fold, this display includes a list of online local deals in addition to one deal of the week. Local consumers can click on an individual deal to view additional details or to print the deal for redemption. A Coupons/Promos landing page is also available by clicking a “More” link to view additional deals by business category or keyword search.
Through this offering, advertisers receive up to three deals that rotate in this space based on their activation dates. Marketing Center, the Planet Discover self-service interface, allows advertisers to manage deal content and activation dates 24 hours a day, seven days a week. In the Recordonline.com implementation, a feed is generated from the Planet Discover system and sent automatically to Recordonline.com to ensure the site is displaying up–to–date deal content.
In addition to local coupons, a number of sites also offer national coupons and deals. Programs like this demonstrate the value for local business owners and local consumers. Publishers also benefit from this type of program by driving traffic to their site and generating incremental online revenue.
Contact your Market Development Manager or Brian Talty, Planet Discover vice president of sales, at btalty@planetdiscover.com to learn more about how your site can implement Planet Discover local coupons and deals.
1 Online Coupons Clipping Along. eMarketer Digital Intelligence, March 12, 2009.
Clients with questions or concerns should contact their Client Services representative or email support@support.planetdiscover.com.
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