New Directory Product Focuses on Vertical Market Segments
Planet Discover Vertical Product Guide Offers Targeted Advertising Opportunity
The Planet Discover Vertical Product Guide allows media companies to offer small- to medium-size businesses in specific categories a way to target and promote their products and services.
Vertical Product Guide implementations also provide local consumers with targeted information about unique products and services offered by local businesses.
Whether it's a holiday gift guide or a guide to merchants in a particular part of town, the Planet Discover Vertical Product Guide is an ideal solution for media companies looking to monetize hyper-local audiences and geographies.
Consider the following advantages the Vertical Product Guide provides you, your advertisers and local consumers:
- Incremental online revenue by allowing you to target new local advertisers for a specific occasion or location
- Drive traffic to advertisers' physical location by allowing consumers to find unique products, services, and special offers online before shopping
- Supporting local businesses by promoting the "buy local" message
- Attracting new site visitors in the form of consumers looking for local and unique product and service ideas
Many online publishers are finding directory verticals are more effective for targeting
local small- to medium-size businesses (SMB) compared to standard, broad-based directory
implementations.
Regardless of where they buy, consumers will do more research online to find gift ideas, compare prices and locate retailers.
(2008 eMarketer report)
Contact Graham Wood,
Director, Operations, at gwood@planetdiscover.com or 319-261-1143 to learn how Vertical Product Guides can benefit you, your advertisers and local consumers!
Director, Operations, at gwood@planetdiscover.com or 319-261-1143 to learn how Vertical Product Guides can benefit you, your advertisers and local consumers!